So recently a social media “expert” was brought into my world by circumstances and I was as always curious about anyone who claims to be a “Certified Social Media Expert”. It’s bad enough that anyone with a Facebook & Instagram account calls themselves social media experts, but now here is a certified one. So I started looking into the certifying body, which turned out to be Hootsuite. Now I love me some Hootsuite and recommend it to most of the people I work with for handling their social media platforms especially if there is going to be more than one person working in an account so they aren’t doubling up on each other in responding. With that being said, being Hootsuite certified qualifies you pretty much to use Hootsuite. I decided for fun to try for the certification, and a short time later (under an hour) I can now bill myself as a CERTIFIED SOCIAL MEDIA EXPERT!!!!
Now I am not going to name names on this person because quite frankly they may be a great social media consultant, though if your lead in to your bio is that your Hootsuite qualified then maybe not lol. The point of this is that you have to really look past the “Sizzle” to the substance of any certifications or claims by any consultant you are bring in to work on your brand. Check out their work to see if it’s something you would want representative, if there are really clear signals coming through their branding. If they are using nothing but doublespeak and “certifications” to sell themselves you should be raising a red flag.