Certified Social Media Expert – O RLY?

o-rlySo recently a social media “expert” was brought into my world by circumstances and I was as always curious about anyone who claims to be a “Certified Social Media Expert”.  It’s bad enough that anyone with a Facebook & Instagram account calls themselves social media experts, but now here is a certified one.  So I started looking into the certifying body, which turned out to be Hootsuite.  Now I love me some Hootsuite and recommend it to most of the people I work with for handling their social media platforms especially if there is going to be more than one person working in an account so they aren’t doubling up on each other in responding. With that being said, being Hootsuite certified qualifies you pretty much to use Hootsuite.  I decided for fun to try for the certification, and a short time later (under an hour) I can now bill myself as a CERTIFIED SOCIAL MEDIA EXPERT!!!!

Now I am not going to name names on this person because quite frankly they may be a great social media consultant, though if your lead in to your bio is that your Hootsuite qualified then maybe not lol.  The point of this is that you have to really look past the “Sizzle” to the substance of any certifications or claims by any consultant you are bring in to work on your brand.  Check out their work to see if it’s something you would want representative, if there are really clear signals coming through their branding.  If they are using nothing but doublespeak and “certifications” to sell themselves you should be raising a red flag.

Trying out Genesis 2.0!

Genesis Framework for WordPressSo I have been seeing some posts that Genesis 2.0 was released recently by StudioPress and specifically the new theme Sixteen Nine, which has all kinds of nifty features like HTML5 and Mobile responsive, I also liked the very clean look which I know Brian Gardner is a big fan of from his tweets.  I have had my old theme up for awhile so I figured why not try the upgrade and see what happens.

The upgrade from the Genesis framework point of view went pretty quickly, I never had a lot of custom hooks so I didn’t foresee any big issues.  I then went in and switched out the child theme and I was able to do the basic setup pretty quickly so all in all I had everything switched out in just a few minutes.  I almost didn’t do the switch because it was already pretty late but I figured the worse that could happen is that I could back out to the old theme.

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Rotolight uses DMCA to claim ”Infringement” on Review it didn’t like

Update Aug 1st 2013

Rotolight has issued a “Official Statement” on the recent press they have been receiving.  You can go to their site to see it I want link to it.  It basically boils down to 4 paragraphs of self promotion with one paragraph of “someone” else told us to do it, here is some free stuff for Den leave us alone… think of our families!  Not exactly the mea culpa I would have thought a company would do.  The fact is this is now the 3RD story we have heard from the company on why they took the action, each of them different… first it was trade mark, then it was not a representative test, now it is the unit was faulty!  What a crock… what none of this still addresses is the fact a DMCA was file with Vimeo, even though in their statement they blame everyone else for reporting that they issue was copyright.  You know why would anyone think that since you used something called Digital Millennium Copyright Act to get the video removed.  It seems that Rotolight is blaming a whole lot of others for their actions.

Ken White at Popehat has a lot more questions on his post Rotolight Tries To Unring The Censorious Bell including evidence from a commentator that the Rotolight CEO’s Wife is an entertainment lawyer who wrote a book on copyright law, so I would think pleading ignorance would be ludicrous.

The video that started this all has been reinstated by vimeo, I take it that Den filed the Counter DMCA you can see it here: Kino Flo Celeb vs Rotolight Anova side by side test  Looking at the stats, it has had more places since it went back up then it had the entire time it was live.

Original Article

DMCA CATWhile spending some time on my Facebook feed I came across a post I missed earlier by a friend of mine Den Lennie talking about censorship from a test he did on some lights.  It would seem that the company Rotolight didn’t fare as well as they would have liked and decided to file a DMCA notice with Vimeo.  This is a disturbing trend that companies are trying to use to remove tests that they don’t like, and even bigger brands are trying to use it as GoPro tried to do with a review it didn’t like.  Though GoPro upper management realized it stepped in it and backtracked a bit saying it was just the images they were filing on not the review content. [Read more…]

SEO Columbus Review & Recommendations

This morning while wasting time networking on Twitter one of my favorite SEO link builders tweeted about Mike Halvorsen.  Apparently Mike, like most other SEOs that take client work wanted to rank for his local area searches.  This is done all the time all over the world, but in this case Joe Rozsa has decided that he owns the words SEO Columbus.

It doesn’t seem to matter that there is no registered trademark with the state, nor that both those terms are too generic to really be trademarked. In going to Mike’s website I have NO confusion about who he is, I know from reading his site that he is a SEO in the Columbus area, and not part of the company SEO Columbus. (How lame is it to name your company that way, good thing you got the exact match domain too Joe cause I think your going to have ranking problems in the near future.)  It goes to the heart of what is really wrong with a lot of America today.  It’s the need to threaten or browbeat a competitor instead of being a better service or product.  Joe has decided instead of making sure he keeps his #1 ranking in the SERPs by hard work, he will threaten Mike with an incredible weak arguments in my opinion.  (As a side note I have no training as a lawyer, but I deal with a ton of TM issues in my in-house position with usage of our name and images)
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